91¸£ÀûÉç

14 Apr 2025

8 minutes

Explore the Complex World of Sport Marketing in This Insightful Webinar!

Sport today is more than just a game — it’s a powerful global business. According to research by Forbes, investors are putting their money into global sports, where institutions, regulatory authorities and tournament hosts, flagship events, and related partners are growing exponentially with increased audience appetite for sports entertainment. With this billion-dollar industry set to flourish further, how can a career in Sport Marketing ride on the opportunities ahead?

 
Photo by Brands&People on Unsplash

Join our eye-opening webinar, "The Good, the Bad and the Ugly Side of Sport Marketing” by Dr Dimitrios Kolyperas from University of Stirling at SIM, and ", and gain real-world insights into how marketing drives the sport industry — especially relevant for those in Singapore’s growing sport business scene.

🧠 What You’ll Learn:
Gain insight into the realities of sport marketing — the strategic, the ethical, and the controversial. Topics include:
•    How sport marketing became a billion-dollar business in Asia and beyond
•    The power of sponsorship, advertising, and celebrity endorsements
•    Ambush marketing and media control
•    Unique traits of the sport industry compared to other business sectors


 
Photo by Gábor Szűts on Unsplash

From F1 Grand Prix sponsorships to football brand deals, we’ll look at what works and what it means for sports fans and professionals in Singapore.
________________________________________
âš½ Who Should Attend?

This session is designed for:
•    Marketing and business students in Singapore
•    Athletes, coaches, and sport administrators
•    Professionals exploring sport media, branding, or sponsorship
•    Anyone considering a career in sport marketing

💡 Interested in studying sport marketing in-depth?

This webinar is a great introduction to the Bachelor of Arts (Honours) Sport and Marketing offered by the University of Stirling at 91¸£ÀûÉç— a unique degree programme that combines sport knowledge with cutting-edge marketing skills.
________________________________________

💥 Why It Matters in Singapore

As Singapore continues to position itself as a regional hub for sports and events, the government's strategic investments have been pivotal. Initiatives like the multi-billion-dollar Singapore Sports Hub and the Marina Bay Street Circuit have not only enhanced infrastructure but also attracted global sporting events, bolstering the nation's reputation in the sports industry. Singapore's sports event market is projected to generate over US$70 million by 2027, more than double its pre-pandemic value — signalling robust growth and demand ().

Understanding sport marketing is more relevant than ever. With shifting media trends and increasing commercial pressures, this webinar invites participants to ask: “How should sport marketing be managed, regulated, and improved in today’s media-driven world?”
________________________________________
SIM-Stirling Specialised Talks 2025: 

  Don’t miss this opportunity to rethink the business of sport.

👉 Register now to secure your spot: