Bachelor of Arts (Honours) Sport and Marketing
Programme Overview
Academic Level
Bachelor's Degree, Double Major
Awarded by
University of Stirling, UK
Programme type
Full-time, 2 to 3 years
Campus location
91福利社Campus
Application Dates
Preparatory Course - Now till 2 May 2025 (Local Applicants Only, Closed for International Applicants) | Direct Entry - Now till 2 May 2025 (Local & International Applicants)
Estimated Fees
(incl. GST)*
S$52,974.00 to S$56,244.00
* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.
Bachelor of Arts (Honours) Sport and Marketing, University of Stirling
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Programme Outline
Bachelor of Arts (Honours) Sports Studies and Marketing is offered for Intake 2023 and before. This programme has been renamed to Bachelor of Arts (Honours) Sport and Marketing.
Bachelor of Arts (Honours) Sports Studies and Marketing is expected to Teach-Out by June 2027.
Awarded and developed by: University of Stirling, UK
In the lead-up to the national sports strategy of Vision 2030, there is growing attention on the sports scene in Singapore. Singapore plays host to high-profile sporting events such as the F1 Singapore Grand Prix and Standard Chartered Singapore Marathon, and is poised to become one of the premier sports hubs in Southeast Asia. The Singapore Sports Hub further cements Singapore’s influence in the sporting arena by being the most significant large-scale development to-date.
Aligned with Singapore’s vision to build its sport standing at the world level, the programme is designed to meet the growing demand for qualified professionals and to fulfil your career aspirations in sports management.
The University of Stirling Management School is recognised by the for their focus on excellence in all areas, including teaching, research, curriculum development, and student learning. The AACSB accreditation puts the school among the top 6% of business schools globally.
Learning Outcomes
The programme aims to:
- Provide you with knowledge and critical understanding of sports policy, planning, management, and delivery of sporting opportunities to the community
- Enable you to develop an understanding of the unique features of marketing in a sports environment
- Allow you to apply core sports marketing principles in the delivery of customer values
- Equip you with the appropriate skills to excel in decision-making positions
- Provide you with a critical understanding of contemporary issues in sport and marketing
- Provide you with awareness of the extensive contribution of sport in historical, social, political, economic, and cultural forces
Further Studies & Career Prospects
Your opportunities include management positions in marketing, sales, planning, sports events management and sport administration.
Organisations that offer these positions include professional sport clubs, sport governing bodies, health and leisure clubs, sport public agencies, sport community recreation departments, sport event’s organisers and athletic service organisations.
Graduates can apply for University of Stirling’s taught postgraduate programmes, including MSc Sport Management (with internship).
Hear from our students
The Good, the Bad and the Ugly Side of Sport Marketing
Sport today is more than competition — it’s a global industry worth billions. This feature delves into the strategic and ethical dimensions of sport marketing, from sponsorship and image rights to celebrity endorsements and media influence. With Singapore positioning itself as a regional hub for sports and events, understanding how marketing shapes the game is more relevant than ever.
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Why study at 91福利社x University of Stirling
91福利社is the leading private education institution in Singapore.
University of Stirling (Stirling) is ranked 1st in Scotland and 2nd in the UK for Marketing and Public Relations (The Guardian University Guide 2023).
Sports University of the Year (The Times and Sunday Times Good University Guide 2020)
5-Star Rating for Teaching, Employability, Research, Internationalisation, Facilities, Programme Strength and Environmental Impact (QS Stars University Ratings 2024).
Intake Dates
Aug 2025 Intake
PROGRAMME DURATION
19 May 2025 – 31 Jul 2025 (Preparatory Course in Sports Studies and Marketing, if required)
18 Aug 2025 – 30 Jun 2027
(Main Programme, 2 years)
18 Aug 2025 – 30 Jun 2028
(Main Programme, 3 years)
APPLICATION PERIOD
Preparatory Course - Now till 2 May 2025 (Local Applicants Only, Closed for International Applicants)
Direct Entry - Now till 2 May 2025 (Local & International Applicants)
- If you are currently serving National Service (NS) and you are unable to complete your NS by programme induction and commencement, please contact 91福利社GE for further advice before application submission.
- Date & period is subject to change by the University.
Duration of programme: Two to three years
Candidature:
Year 2 – 4 years
Year 3 – 6 years
Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.
Curriculum
Structure
- Two semesters a year with a structured curriculum of fifteen (15) modules and a work-based project
- Classroom learning comprising:
- Activities
- Lab work
- Lectures
- Tutorials
- Workshops
- Year 1: 3-hour classes per module over 13 weeks, conducted by local practitioners
- Year 2 & 3: Face-to-face lectures by University of Stirling teaching faculty, complemented by tutorials from local practitioners — delivered on block teaching basis
- View a list of lecturers’ teaching modules (PDF 546 KB)
- Lectures by Stirling faculty are typically scheduled from 9.30am to 3.00pm on weekdays over two weeks per module, with breaks in between sessions.
- Tutorials: Typically conducted over three weeks, scheduled on weekdays at three hours per session
- Class timing: 8.30am / 12.00pm / 3.30pm, held on 91福利社campus unless otherwise stated. Saturday classes may occasionally be scheduled if required.
- Average teacher-student ratio: 1:50
- Minimum class size to commence: 50 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
Assessment & Attendance
- Attendance requirement:
- Local students: 75%
- International students: 90%
- Assessments:
- Continuous assessments such as:
- Presentations
- Tutorial exercises
- Individual/group assignments
- Written exams
- Dissertation
- Continuous assessments such as:
Assessments are subject to change by the University.
- End-of-semester main exams: December and May
- Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.
Requirements to Graduate
Students are required to meet the programme requirements to obtain a Bachelor of Arts (Honours) Sport and Marketing Degree.
The degree awarded and degree certificate is the same as that awarded in the UK.
Modules
The modules to be offered would be pre-determined by the university.
The modules listed here and on the University’s website may occasionally be subjected to change.
- Fundamentals of Sustainability in Management (20 credits)
- Fundamentals of Marketing (20 credits)
- Global Retailing in Society (20 credits)
- Understanding Global Sport (20 credits)
- Socially Responsible Marketing (20 credits)
- The Organisation of Business (20 credits)
- Digital and Experiential Marketing (20 credits)
- Managing the Business of Sport (20 credits)
- Sports Policy (20 credits)
- Sport Marketing (20 credits)
- The Business of eSports (20 credits)
- Understanding Consumers (20 credits)
- Applied Marketing Strategy (20 credits)
- Delivering Value in the Digital Age (20 credits)
- Sport Governance (20 credits)
- Dissertation (60 credits)
- Major Project in Sports Studies (60 credits) - Teach-out by August 2025
Students can choose to attend only one semester of study at the University of Stirling home campus in the UK. The experience also enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.
- Students are expected to complete modules equivalent of 60 credits in the UK.
- The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
- The selection criteria, terms and conditions for the Exchange Semester will be shared prior to application opening period.
- Exchange semester is contingent on global conditions and travel restrictions.
View list of modules and descriptions (PDF 464 KB)
Note: Students are required to own a laptop equipped with at least Microsoft Windows 10 or Apple MacOS Catalina (10.15) and 8GB RAM (recommended).
Admission Criteria
Entry Qualifications
Admission to Year 1 of the programme
- GCE ‘A’ level passes; or
- International Baccalaureate (IB) Diploma or other equivalent pre-university certificates
Admission to Year 2 of the programme
- Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme
- Applicants with a Non-Sports and/or Non-Marketing related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month 91福利社Preparatory Course in Sports Studies and Marketing for entry into the Year 2 programme.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
English Language Requirements
Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:
- Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
- TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
- IELTS 6.0 overall (no band less than 5.5); or
- Successful completion of a recognised approved Diploma, where the language of instruction was English
Preparatory Course in Sports Studies and Marketing (If Required)
Developed and awarded by SIM, Singapore.
2025 intake (Full-Time)*
Programme Duration: 19 May 2025 – 31 Jul 2025
Application period: Now till 2 May 2025 (Local Applicants Only, Closed for International Applicants)
*Dates are subject to change
Applicants with a Non-Sports and/or Non-Marketing related polytechnic diploma or suitable qualifications are required to complete and pass a three-month 91福利社Preparatory Course in Sports Studies and Marketing for entry into Year 2 of the Bachelor’s programme.
Additionally, applicants are required to meet the academic and English requirements of the degree programme. Please refer to the full admission requirements of the degree programme here.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
- The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling.
- Introduction to Marketing
- Sports Studies
- University of Stirling may require students to complete a minimum of one and up to a maximum of two modules.
- Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components
- Class duration: Typically 3 to 6 hours on weekdays, some lessons may also take place on Saturdays if required
- Assessments: Either by written exams, continuous assessments^ or a combination of both
- Written exams are typically held at the end of the preparatory course in July. These exams may take place on weekday mornings and there are no re-sits.
- Average teacher-student ratio – 1:40
View a list of lecturers’ teaching modules - Minimum class size to commence: 25 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
- Maximum candidature: 3 months, there will not be any refund or recourse should students fail to complete the programme within the candidature period
- Attendance requirement:
- Local students – at least 75% rate
- International students – at least 90% rate
- Certificate of Completion: Awarded upon successfully passing the Preparatory Course in Sports Studies and Marketing, there will not be any refund or recourse should students fail to complete the course within the course duration
View preparatory modules and descriptions (PDF 86 KB)
^Continuous assessments may include in-class tests, assignments, online quizzes, etc.
Fees & Financial Aid
Programme Fees
Preparatory Course in Sports Studies and Marketing* (if applicable)
S$708.50 per module
* Fees are inclusive of 9% GST and are payable in full before course commencement. Fees do not include textbook.
Bachelor’s Programme Fees*
Local students
Year 1: S$9,810.00
Year 2 & 3: S$43,164.00
Total: S$52,974.00
International students
Year 1: S$10,202.40
Year 2 & 3: S$46,041.60
Total: S$56,244.00
*Fees are inclusive of 9% GST and are payable before the commencement of each semester. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Valid for 2025 intake only.
Mandatory Fees
All fees inclusive of prevailing GST.
|
Student Development Fee Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. Payable with the programme fee’s first instalment. |
S$512.30 |
|
International Student Induction Fee A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience. As applicable, payable with the programme fee’s first instalment. |
S$436.00 |
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Application Fee Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. |
Local applicants: S$109.00 International applicants: S$545.00* |
Scholarships & Bursaries
91福利社GE Bursary
The 91福利社GE Bursary aims to provide financial assistance to needy students studying at 91福利社GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.Learn more
91福利社GE Bursary
91福利社GE Scholarship
The 91福利社GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to Singapore citizens, permanent residents and international students.
Learn more
91福利社GE Scholarship
